On-Demand Webinar

Backup, Re-use, Win

Maximizing Your Salesforce Data Protection Investment


Now more than ever, cloud applications run the show. Salesforce and other SaaS apps make up 1/3 of all mission-critical enterprise apps, according to ESG. Savvy businesses know they can’t afford to lose any of that data, which is why backup has become such a high priority.

The other is re-use. As ESG found, 80% of organizations see backup data re-use as the next phase, or even the replacement of, their existing data protection strategy. They want to tap into their backup data for everything from compliance, cybersecurity, and revenue growth, to ML/AI training sets.

Watch Christophe Bertrand, ESG’s Senior Analyst for Data Protection, and Joe Gaska, GRAX’s CEO and co-founder, as they discuss:

  • Trends in data backup requirements (hint: data loss tolerance is shrinking to nearly zero minutes)
  • Overcoming cloud data backup re-use challenges, including costs and copy sprawl
  • How real-world companies are using their backup data

If your business counterparts aren’t already trying to use cloud backup data for strategic purposes, they will soon. Watch this webinar to learn how to ensure your SaaS app data is backed up and ready to drive greater value from your data protection investment.

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Presenting our Speakers

Christophe Bertrand

Senior Analyst @ ESG

Senior Analyst Christophe Bertrand covers data protection at ESG. Christophe has 25 years of experience in services, software, and high-end storage systems as well as a passion for the product marketing discipline and product launches.

Christophe has spent most of his career in the data storage and data protection space with companies such as Legato Systems (now EMC), VERITAS, Maxtor, Hitachi Data Systems, DataDirect Networks, and most recently Arcserve.

Joe Gaska


Joe Gaska is the CEO and founder of GRAX. Under Joe's leadership, GRAX has become the fastest-growing application in Salesforce's history. He has been featured on the main stage at Dreamforce and has won numerous awards including the Salesforce Innovation Award.

Prior to founding GRAX, Joe built Ionia Corporation and successfully sold it to LogMein (Xively), which is now a part of the Google IoT Cloud.

Joe holds a BA in Applied Mathematics and Computer Science from the University Maine at Farmington.


GRAX is the new way that businesses preserve, recover and act on their historical data. Replacing traditional point-in-time snapshots that miss 99% of all changes and store sensitive data in 3rd party clouds, GRAX captures an irrefutable, recoverable record of every single change that happens to data, storing it in the customer’s own environment and making it available for analytics alongside live data. This approach creates a modern, unified data fabric that helps companies understand and adapt to changes faster in their business.